Portfolio

American Public Education Inc. (APEI) Annual Report & Video  This short video, the opener for the online version annual of APEI’s 2016 annual report, introduces viewers to the company's mission of educating those who serve—first responders, health care professionals and military personnel. I work closely with clients such as APEI to develop concepts, headlines and copy, as well as the shareholder letters and related videos for online and print annuals, conducting interviews with key people as needed.  CLIENT: FCI Creative (copywriting/scriptwriting)

American Public Education, Inc. (APEI) video

This short video, the opener for APEI's 2016 online annual report, introduces viewers to the company’s mission of educating those who serve. I work closely with all my annual report clients to develop concepts, headlines and copy, as well as CEO letters and related videos, conducting interviews as needed along the way.

Client: FCI Creative

 

 
HealthWell Foundation Website  The HealthWell Foundation helps the underinsured pay for critical medical treatments. Design Positive brought me in to help streamline the foundation’s complex site—to make it easier for the patients, families and health care providers who use it to get the information and support they need. I collaborated with the designer and with HealthWell to keep the copy clean, clear—and user-friendly.  CLIENT: Design Positive (copywriting)

HealthWell Foundation website

In 2017, Design Positive brought me in to help streamline The HealthWell Foundation website—to make it simpler for patients, families and health care providers to get the information and support they need. We took a complex site, pared it down to the essentials and put everything in plain English, so it's easier to navigate and easier to understand. 

Client: Design Positive

 

 
Front Street Walking Tour  This 25-minute podcast, developed for the Cotton Museum at the Memphis Cotton Exchange, takes museum visitors on a tour of Cotton Row, once the epicenter of the global cotton trade—and on a walk through history. I worked from a basic outline provided by the museum, did some research of my own to enhance the material and shaped it into a compelling, listener-friendly tour.  CLIENT: Cotton Museum at the Memphis Cotton Exchange (scriptwriting)

Front Street Walking Tour (excerpt)

This 25-minute podcast takes museum visitors on a tour of Cotton Row, once the epicenter of the global cotton trade, recreating conversations among cotton brokers, factors, merchants and buyers back in 1939 to bring the story of The Street to life.

Client: Cotton Museum at the Memphis Cotton Exchange

 

 
Brochure for Global Environment Fund  This print piece for the Global Environment Fund (GEF) was designed to show environmentalists, investors and civic leaders how this greenfield teak plantation in Tanzania serves as a model for responsible forestry in sub-Saharan Africa. Like many projects, it involved talking with the end-client, gathering up their material and working with to the graphic designer to find the most direct and compelling way to tell the story.  CLIENT: FCI Creative (copywriting)

Kilombero Valley Teak Company (KVTC) brochure

This print piece for the Global Environment Fund was designed to show environmentalists, investors and civic leaders how this teak plantation in Tanzania serves as a model for responsible forestry in sub-Saharan Africa.

Client: FCI Creative

 

 
HealthWell-Foundation-Webstie-Copywriting-2.jpg

Henry Turley Company website

Back in the seventies, Henry Turley Company led the redevelopment of downtown Memphis. They recently asked me to have a look at their company website and property sites to make sure they were getting their story out to next-generation downtowners—and reaching potential residents. Together, we addressed issues ranging from navigability and messaging to clarity, consistency and style.

Client: Henry Turley Company

 
 

Photo of Front Street appears courtesy of the Memphis and Shelby County Room, Memphis Public Library & Information Center. Digital Image ©2011, Memphis Public Library & Information Center

Two portraits by Mindy Corcoran Turley