This short video, the opener for APEI's 2016 online annual report, introduces viewers to the company’s mission of educating those who serve. I work closely with all my annual report clients to develop concepts, headlines and copy, as well as CEO letters and related videos, conducting interviews as needed along the way.
Client: FCI Creative
In 2017, Design Positive brought me in to help streamline The HealthWell Foundation website—to make it simpler for patients, families and health care providers to get the information and support they need. We took a complex site, pared it down to the essentials and put everything in plain English, so it's easier to navigate and easier to understand.
Client: Design Positive
This 25-minute podcast takes museum visitors on a tour of Cotton Row, once the epicenter of the global cotton trade, recreating conversations among cotton brokers, factors, merchants and buyers back in 1939 to bring the story of The Street to life.
Client: Cotton Museum at the Memphis Cotton Exchange
Back in the seventies, Henry Turley Company led the redevelopment of downtown Memphis. They recently asked me to have a look at their company website and property sites to make sure they were getting their story out to next-generation downtowners—and reaching potential residents. Together, we addressed issues ranging from navigability and messaging to clarity, consistency and style.
Client: Henry Turley Company
Photo of Front Street appears courtesy of the Memphis and Shelby County Room, Memphis Public Library & Information Center. Digital Image ©2011, Memphis Public Library & Information Center
Two portraits by Mindy Corcoran Turley